The Content Analysis graph in the content insights section provides a detailed analysis of what type of content works well online. In the case of our keyword data analytics, it shows that ‘podcasts’ have gained more shares than any other formats of content.

You can learn more about the different formats of content by using the content type filter in the article's section.

For example, if we filter for how-to guides, we get the following result.

These ideas can inspire you to create a more innovative article, and also help you understand what type of content your audience prefers.
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