Whether you're brand new to link building or have been doing it for a while, we're sure you'll agree that building high-quality links is essential if you're going to compete and thrive online.

Here’s how you can use Social Animal to build backlinks:

Step 1: Find unlinked brand mentions. Do this by setting up alerts to monitor your brand mentions. You can then check out the dashboard or the daily digest mail (that you receive on every weekday) for recent unlinked brand mentions and reach out to the author asking for a link.

Step 2: Monitor your competitors and find articles that have linked recently to your competitors. Look for an opportunity to get a link for your brand as well.
Set up competitor alerts to see recent brand mentions of your competitors. You can also find the number of times these articles have been shared. When you set up competitor alerts, you will also receive “recent brand mentions” in your email.

Step 3: Find Top Authors for your keyword, topic or niche and build a relationship with them.
You can find top authors that create popular content in your niche by searching in the Influencers tab using 'Top Authors' mode.

You can also find Top Authors in the Insights section. This option to stay connected and build relationships could be powerful as some authors write for multiple websites and you gain strategic alliances by reaching out to them.

Step 4: Find bloggers and journalists that operate in your niche by using Social Animal’s Influencer search filters. View Influencers based on the content they’ve shared. Look for potential articles that could get you featured. Reach out to them to get mentions.

Step 5: Last but not the least, build relationships and connect with authors who have linked to you in the past. A little appreciation goes a long way, so don’t forget to shoot them a quick thank you mail.

Things to remember before you decide to reach out for backlinks:
Always be polite and courteous when you ask for links to be added.
Try to give them an incentive to feature you.
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