If your business is using Facebook, you should analyze your own pages as well as your competitors’ to stay on track. Facebook trends keep changing and so must you, to get the most from the social network that reaches 1.62 billion users every day.

Before analyzing a Facebook page,

Find your best competitors on Facebook and make a list.
If you cannot find their profiles on Social Animal, add a link to their profiles for Social Animal’s bots to crawl.

Here’s how you can analyze a Facebook page on Social Animal,

Step 1: Enter the page name or link and click on the options to select the page you want to analyze. After this, select “Analyze page” to get a detailed analysis report.

Step 2: Here’s what you’ll see on a basic glance.
The page’s description, the number of likes or followers, type of the page, and the verification status.

This will be followed by Total number of posts, Best day to post (calculated based on audience engagement), Best time to post and the type/kind of post that works best.

After this you will see an overview of the page’s posts. A graphical representation shows you the number of posts published and engagement received over a period. You can use filters to choose the types of engagements (likes, comments or shares) and the time period. You can also see average engagements as opposed to total engagements. This shows when the page was active the most and received the most interactions.

Step 3: As you scroll down, you can see how people have reacted and the top posts of the page. Pay attention to these top posts as these have received the maximum engagement. Notice the type of the post: Image, link, status or video and the tone of the words used. This will tell you the kind of posts that work best. (You can click on them to view the original post on the page)

Step 4: It is important to analyze sentiments of the page to know how they connect with their audience. Select Sentiment Analysis to see the sentiments of the posts published by that page. Use filters to see the types of interactions on posts with a different sentiment. Example: It is clear that the Neutral sentiment is used the most here, and has the most engagements.

Step 5:Take a look at the top engaged posts for each sentiment. (Click on these to view the original post on Facebook) Focus on the total engagement per post and if you want to dig in deeper, click on it to view the actual comments of the audience to see how they’ve responded.

Step 6: Analyzing a page is incomplete without a page’s publishing schedule analysis. Select Post Analysis to see the types of posts, days published and even the time with the most posts. Some pages share posts throughout the day while others share more posts during a particular time when they know their audience to be active. This could help you in creating your own strategy.

To know more about analyzing Facebook competitors, check out Take Down Your Facebook Competitor In 6 Easy Steps

Things to remember before you analyze Facebook pages:
Choose at least 3 competitors on Facebook to compare their facebook strategies.
Analyze your own page first to see how you’re performing.
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