Observing your competitors’ content and social strategies is a great way to measure their strengths and weaknesses and gain insight into your own.

To monitor competitors using Social Animal, you will need to,
Make a list of competitors to monitor and analyze.
Set up alerts for keywords & competitors in Social Animal. You can view these on your dashboard. (These alerts can be edited/deleted anytime) You will also get Daily Digest emails that contain recent competitor mentions, posts, and articles on every weekday.

Follow the below steps to learn more about your competitors’ content and social strategies.

Step 1: Use a domain search to find articles with the most engagement on social media. Pay attention to the platforms that have had the most shares or engagement. Use filters to narrow down results.

You might also want to Analyze Headlines of these top-performing articles to see what has made them popular or shareable. You should also be able to see the sentiments of these top headlines.

Step 2: Use the Sentiments filter to see the kind of sentiments that have worked best for your competitor. Example: Buzzfeed.com has 12,829 positive articles, 4375 negative articles and 1301 neutral articles. It is very clear that Positive articles are working best for them.

Step 3: Use Insights to look at how your competitor has performed over a period of time. This should tell you when they’ve had peak engagements and when they’ve received low shares. Use filters to narrow down engagement metrics.

Step 4: Click on Content Analysis in Insights which will show you engagement metrics on different platforms based on the content type, day published, content length and the title length.

Step 5: Pop on to the Dashboard to look at recent popular articles from your competitors, recent mentions and popular posts on Facebook.

Step 6: You can also save individual articles to projects to keep an eye on them. This should come in handy when you’re trying to create a post that is similar to your competitor’s and you might want to track its social performance.

Step 7: Use Social Animal’s Facebook search to analyze your competitor’s page. Facebook has the broadest audience reach, easily outstripping its competitors when it comes to targeting audiences. Enter your competitor’s Facebook page and click on Analyze page.

You will be able to view,
The total number of posts shared.
An overview of how the page has performed over a period.
Reaction splits showing how people have liked or reacted.
Top posts with the most engagement.

You can also view,
Sentiment Analysis showing the sentiments of most posts.
Top posts for each sentiment - Positive, Negative & Neutral.

And an analysis of the page’s posts showing the kind of post (links, video, images or status)that has had maximum engagement. (You can sort this to see when the page has posted the most too - Morning, Noon, Evening or Night)

These steps should give you a comprehensive idea of your competitor’s content and social media performance.
Was this article helpful?
Thank you!