If you’re using social media, you should be measuring how your content performs so that you can learn what’s successful, what isn’t, and how you can improve.

Why must you track your content on social media?
To understand your audience.
To see what’s working and what isn’t.
To improve your content and social media strategies.
To see which social network works best for you.
To create better content.

How can you monitor your social performance using Social Animal?

With Social Animal’s Projects, you can save articles, Facebook posts and Influencers which enables you to track how any piece of content has performed on different social media platforms.

Before we dive into tracking an article’s performance,
Here’s what you can do with Projects,
Track your individual articles and their social media performance.
Store and monitor competitor articles and their content performance.
Create a list of articles to curate.
Save Facebook posts to monitor or share later.
Manage brand mentions and save them.
Save articles for link building.
Save trending articles to get ideas from.
Find and save influencers to connect with.

To monitor the performance of any article, follow the below steps.

Step 1: On the Dashboard, you will see an option to create Projects. Click on “Projects” and Add a project. You can create multiple projects to monitor your own articles, track your competitor’s and to curate. This is where your saved articles, Facebook posts and Influencers will end up.

Step 2: Search articles for any keyword/domain and click on “Save”. Choose the Project that you want to save under.

Step 3: You can also add Article URLs to each project. You can add 10 URLs at any given time.

Step 4: You can also save Facebook posts from Facebook Search. Find posts for any keyword or even look for competitor posts by typing in their Facebook profile name.

Step 5: Go to the Dashboard to view all saved articles under different Projects. You can delete any article/ post from the Project at any time.

Step 6: Look at how the article has performed on different social platforms and also click on “View sharers” to see who’s shared.

Step 7: Export all content from your Projects. This can be exported to CSV or Excel.

Step 8: You can also export data from the “View sharers” option from saved articles.

Things to remember before you track articles:
Set a realistic goal for social engagements and shares.
Do your part in promoting your posts before you track them.
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