Question 1

Which Social Media is Best For Business?

Accepted Answer

Every brand/business needs a presence on social media. But which one? One of the main reasons for a failed social strategy is prioritizing the wrong social media platform. So, how do you pick the best social media platform for your business?

Before you decide to pick the best social media platforms for your business,

Perform a keyword research that gives you at least 5 keywords that describe your brand or the niche you belong to/ are targeting.
Pick at least 2 competitors. OR Look for top domains in Social Animal for any keyword in Insights.

Now, Here’s what you should do to find social media platforms that will suit your needs.

Step 1: Look for top articles for the keywords & competitors you’ve picked. Pay attention to the top engagement metrics and see which social media platforms have had the most engagement.

Step 2: Click on Insights and look at the engagement data for each keyword/competitor. Use filters to see the engagement metrics for each social media platform.

Step 3: Social Animal looks at average engagements for any keyword/competitor and picks the platform with the most engagement. This should be one of the platforms

Question 2

How Can I Curate Content Using Social Animal?

Accepted Answer

Content curation,

Helps educate your community
Establishes credibility and trust
Improves your brand voice and
Builds brand awareness and loyalty

But, Content curation can be complex and challenging. And that's where Social Animal comes in.

To curate content that breaks through the clutter and support your business objectives, follow these steps.

Step 1: Sign in to Social Animal.

Step 2: Find trending articles to curate from the dashboard. These articles will be based on the keywords and competitors that you set. (These can be edited/deleted).

Step 3: You can also find popular articles to curate by looking for any keyword/domain and use filters to narrow down your results.

Step 4: After choosing an article, click on Share Article which will present you with different social media platforms to share. You can click on Twitter, Facebook or LinkedIn to directly share the piece of content or select scheduling platforms like Hootsuite or Buffer.

To share on Twitter, Facebook or LinkedIn directly, you will be asked to log in to the platforms separately. (This process will not be repeated every time you want to share an article directly)
To schedule posts on Hootsuite or Buffer, you will be asked to log in to the platforms after which yo

Question 3

Does the GDPR affect Social Animal and is Social Animal GDPR compliant?

Accepted Answer

Yes. GDPR puts in place new standards for anyone holding or processing the data of EU citizens. Most services process data in some way and Social Animal is no exception.

Yes. Social Animal is GDPR compliant. For more information, please read our Privacy Policy.

Question 4

How can I perform Content Research?

Accepted Answer

Creating content for marketing has now become so common that it would be no surprise if your articles go unnoticed in this huge volume of content being published every day.

So, how do you make sure your articles get noticed?

Content research is the answer to this question. It is proven that articles backed with content research have been well received by the audience and they also get shares in social media.

Parameters to consider while creating Research-based Content

The content trends in your niche
Most shared articles across social media platforms
Content types and formats shared by your audience
The indestructible content that gains shares perennially
The most influential websites for content in your industry
The most successful content of your competitors
The best social media networks where your audience share content
Identify top social influencers for your content

We will discuss in detail about each of these parameters in upcoming articles.

Question 5

How can I discover Trending/ Top-performing content?

Accepted Answer

The following is a detailed guide for you to find top-performing content using Social Animal’s article search.

The strategies and techniques mentioned are well tested and they work like a charm for all content marketers.

So, let's dive in!

Input the target keyword(Example: NASA) in the search bar and hit enter. The Social Animal data engine now fetches you the results of the most engaging articles for your target keyword.

This list of articles gives you an understanding of what kind of content tops the charts for your target keyword.

Analyzing the top articles for your target keyword helps you in understanding what kind of content your audience likes to share.

You can also analyze what type of content works, which headlines stand out, etc.

Analyze the top five to ten articles to further study the approach of the publication. This will help you incorporate similar techniques in your upcoming article.

This analysis will direct you to create a data-driven content strategy which in turn will make you create exceptional research-based content. More importantly, this content will actually gain organic shares as they have all the elements of a top-performing article.

Question 6

How Can I Find The Best Influencers For My Campaign?

Accepted Answer

Selecting the right influencer to represent your brand can be tough. But when done right, they can amplify your brand’s voice and message like no other.

Here are 3 ways to find the best influencers using Social Animal and perfect your influencer marketing strategy.

Find Influencers using Social Animal’s Influencer search. Type in any keyword and use filters to sort through Influencers based on the keyword being present in their twitter profiles or in the content they share or top authors for that keyword. You can then sort them by the number of tweets or followers.

When you filter by Twitter followers, you can narrow down results by location, language, maximum or minimum followers and more.

When you choose Influencers based on the content they share, you can choose between Bloggers, Celebrities, Journalists, Brands or Micro-Influencers, pick verified Influencers and exclude publications.

You can then export this list of Influencers into a CSV file or an Excel file. You can follow or send them a message directly from Social Animal. Social Animal also lets you create a list which you can use to reach out to at a later period.

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